Style: Vertical Short-Form Video Ad
Purpose: Build anticipation and social engagement ahead of the tourist season in the Black Hills.
This three-part vertical video series was designed to generate buzz for a newly purchased bar and grill located in the heart of the tourist-heavy Black Hills region. Created specifically for social media platforms like Instagram Reels and TikTok, each video captures a different phase of the business’s transformation—from renovation beginnings to the grand reveal—highlighting the journey in a way that builds excitement just in time for peak season.
With strategically chosen music, attention-grabbing pacing, and a narrative arc across the three videos, this series not only markets the bar and grill but also showcases my ability to craft high-performing content tailored for short-form, vertical platforms. It’s a great example of how strong video editing can elevate a local business’s presence before they even open their doors.
Part 1: Before the Transformation
Watch the first steps of a new beginning as this bar & grill prepares for a stunning makeover.
Programs Used:
- CapCut
- Original footage, No B-Roll
- Epidemic Sound