Having a video for your business should not be a “maybe”, it should be a “must”!
In 2016 the percentage of businesses that use videos on their websites as a marketing tool was 61%, in 2020 this percentage was 85% and growing. You would need to be living under a rock to not know that YouTube is one of the top search engines. Where do you go when you have a “how to” question and you need the instructions to be visual. YouTube!
Having said all this, the question you need to ask yourself is… does my business need a video? Let’s talk a little more about the types of videos you could create for your website. The examples below include some of the more popular reasons to create a video for your site.
Videos that Tell Your Story
You might decide to make a video to tells your story. Some make call it your branding story. It really doesn’t matter what it’s called, the fact of the matter is that it is personal to you and your vision. I mean, starting a business is not easy! But here you are, you have the passion and the courage to put yourself out there on a video, OMG! But here is the skinny on this, people feel your passion, they see your face, your expressions. This draws them in to want to find out more about who you are and what you have to offer.
When people can put a face to a business, it makes it easier to a prospect to reach out and contact you. It humanizes the business, it makes it more approachable. Think about it, large businesses monopolize media such as television, radio and social media platforms. This is a change for you to get yourself out there and showcase who you are and why you crated your business.
Then, There is the Explainer Video
This is the video where you build credo. Where you have the pulse of your audience and you ask questions and then you answer them. Where you tell or show the “how to’s” of your business. Where you respond to the FAQs regarding your product or services. Where you have the course that can help someone achieve, or at least, get closer to their goals.
This video is a great way to connect the perfect prospect to your business. Where they sense your honesty and see your knowledge, and frankly determine whether they trust your or not.
Finally, Testimonial Video
This is a no-brainier. Who does not check reviews or testimonials before engaging in any sort of purchase now a days?
This is a strategy and a video all businesses could benefit from. The goal would be to convey customer satisfaction having your clients or customers giving a positive account of their experience with your business.
This video does not have to be perfect from a video content point of view. It can be clips that you recorded on your phone taht can then be transformed into professional looking videos for your website.
So, I have My Video, Now What?
Well, you can certainly use it on your website but there are other benefits to having videos. Remember, videos are the most shared content on social media where people that are looking for what you are offering. Let me throw some stats at you:
- Your audience will feel 80 times more connected to you than just by text alone.
- Your video can be seen by more people organically. EXPLAIN AND LINK TO OTHER PAGE
- Of course you could sponsor your video, but having a video will attract more people than with text alone.
- Videos are processed by the brain 60,000 times faster than text. “Think about that heavy lifting your cognitive system has to do when reading an article versus watching a video clip”. Well, I think that quote says it all.
- Oh how Google loves video! Google’s premise is to get the most prevalent and relevant information to the user. And because video can offer more information in a condensed amount of space, meaning by listening to a five minute video you can get more information than reading 15 minutes or something like that is why Google prioritizes video over any other format, or how the social media.
- Techies might say, Google algorithms, heavily favor video over text base content.
Furthermore, even though video is becoming increasingly more popular, it still is in its in its infancy infancy stage. This means is you can still. This means that you still have an extraordinary opportunity to have your business stand out over the rest.
And finally, because of video platforms such as YouTube, which is currently the number one platform in the world, and others such as Rumble, the opportunity increases by the more videos you have.
Consider a video platform channel related to your business. This allows you more opportunity to cover more unanswered questions. Get people to know you personally, better; and allowing that personal connection just furthers the outreach that video can offer your business. Ongoing videos simply offer you more credibility. More perceived personal interaction, more value. And most of all, more quality and insurance of the stability of your business.
Final Thoughts
Home grown videos for testimonials are great to record from your cell phones and post to your site. But, if you want a professional video then contact us below. WE NEED A BETTER CALL TO ACTION.
We can take your raw footage and make it the perfect video for your business.